How to do your own wedding makeup & best bridal makeup products

Bridal makeup is challenging, because it can basically mean whatever. The makeup should reflect the bride and her looks and personality. For some that might mean a very natural look with earthy tones and to others it can be a black smokey eye with red lips.

Bridal makeup 101

However, there are still some general ‘rules’ when it comes to wedding makeup. There are some basic things, that most brides ask for and what I also recommend to them. A beautiful skin with some glow, for instance. Eye makeup that contains some shimmer and glow to it, usually. And pretty often, a lip color that is somewhat natural looking.

And then there is the longevity aspect of the makeup. Bridal makeup has to go through it all – laughter and tears, a day of nervous sweating and evening full of dancing.

So in this post I will share with you my tips to doing your own wedding makeup both in text and in video. What products you should use – and what I have been using on the brides I have had the privilege of working with. I also gathered some helpful tutorials here – so that you have no other option, but to succeed in your makeup.

This post is quite lengthy (but everything is important!), so if you feel overwhelmed, bookmark this page and read it in parts! Or if you prefer videos, just check out the video.

In the photos you see one of my friends, Anet, and the bridal makeup I did on her. I recreated her wedding look on myself in the video. Many of the products I mention in this post are also what I used on her.

Me doing Anet’s makeup.

Bridal makeup step by step

There are four main things when it comes to bridal makeup and those are the base, the glow, eye makeup and brows and finally lip makeup. These four things are what make the bridal makeup and each of them is as just as important.

But if you want to cheat, here are all the steps and quick product recommendations for your wedding makeup.


Best bridal makeup products

  1. Primer – *Stila’s One Step Illuminating Primer
  2. Foundation – *Estee Lauder’s Double Wear 
  3. Concealer – *NARS Radiant Creamy Concealer
  4. Powder – *Laura Mercier Transluscent Powder
  5. Contour – *Anastasia Beverly Hills Contour Kit
  6. Bronzer – *Guerlain’s Terracotta Bronzer
  7. Blush – *Too Faced’s Sweethearts blush
  8. Highlight – *Becca’s Prismatic Amethyst Highlighter
  9. Brows – *Jane Iredale Brow Pencil
  10. Eyeshadow primer – *Urban Decay Primer Potion
  11. Eyeshadow -* Urban Decay Naked Palette
  12. Mascara – *Maybelline Snapscara
  13. Lashes – *Eylure Individual Lashes
  14. Lip liner – *MAC’s lip pencil
  15. Lipstick – *IsaDora Twist-Up Gloss Stick

how to do your own wedding makeup

Bridal makeup product recommendations

Bridal makeup – The base

A beautiful, even, glowy base is the key to a beautiful bridal makeup.


It all starts with a primer. Now I want to note that if your skin is normal and quite flawless you might not need it. But it does add that bit of extra to your base. The best primer that works for all skintypes is *Stila’s One Step Illuminating Primer. It truly does it all: it minimizes pores, smooths out the skin, hydrates and brings a beautiful glow to the skin.

If you’re not using a primer and even if you did, make sure your skincare is on point so that you have a nice clean hydrated base to work with.
I would recommend *Evolve Beauty Radiant Glow mask as a treatment a day or two before your big day! More on that on the post linked below.

Skincare checklist:
2 x mask that does it all
A serum that actually makes a difference


The most important product for the base is obviously foundation. I recommend investing in this one, even though there are also affordable options. I personally prefer more expensive foundations. They are often better in consistency and longevity and they also have skincare benefits, whereas a cheaper foundation might do the job, but doesn’t add anything extra to it. After all, you’ll be getting a good base to your makeup and you also end up with a great foundation to use even after the wedding. And that applies to all of the products here, actually, and it’s one of the benefits of doing your own makeup.

I think the ultimate foundation for a wedding day is *Estee Lauder’s Double Wear  foundation.

The first one is very full-coverage and offers amazing lasting power. That would be best for combination to oily skin types. There is also a lighter version*of Double Wear with a lighter coverage – more suitable for normal to dry skin.

I recommend applying your foundation with a damp *beautyblender because that sheers out the foundation a little and makes blending easier. No foundation lines and smooth coverage. And yes, that is actually important! Get a beautyblender – you’ll be using that to blend your concealer as well.

Helpful posts:
How to apply foundation – tips to a beautiful base
Undertones & makeup – are you cool, warm or neutral?

The best makeup sponges
Double Wear – the best long lasting foundation

For Anet, I used Double Wear in the shade Ecru and as you can see, her base is flawless. I applied it with a damp beautyblender.

bridal makeup how to

 Foundation – mineral makeup

As an exception to my rule when it comes to expensive foundations, I do sometimes use mineral makeup on brides and the brand that I like is actually pretty affordable. Some brides don’t need or want that much coverage, which is why I wanted to give you another option here. Mineral makeup is a great idea for a wedding to those that have normal or dry skin, since it doesn’t last that well on oily skin. It looks natural and reflects light beautifully so it gives a nice glow. But again, if your skin tends to be more on the oily side and you need that lasting power with good coverage, a mineral foundation is not the best choice.

My favorite loose mineral foundation is Lily Lolo’s*.


Concealer is super important, because no one wants to look tired or let the stress pimples show on the wedding day. Use the concealer to hide your dark circles and any pimples or areas that get red easily (like the sides of your nose).

The best concealer in my opinion is the iconic *NARS Radiant Creamy Concealer. It gives an amazing coverage, yet it’s still easy to blend since the consistency is so creamy.

before after nars radiant creamy concealer vanilla
Before and after of using NARS Vanilla concealer.

I like to use first the shade Custard to hide the blueness under my eyes and also to hide any pimples. After that I use shade Vanilla to bring a bit of light under my eyes. But, if I layer Vanilla, that also works amazingly, like shown in the photo.

Helpful posts:
How to hide your dark circles – concealer tips
Effortless makeup with Lily Lolo

I used NARS concealer in the shade Vanilla on Anet.


You should use powder to set everything in place, but you shouldn’t use too much of it. Just a light layer or powder will do, but it’s still important.

A good quality powder is fine and makes the skin smooth – not cakey. The best powder I’ve used is *Laura Mercier Transluscent Powder. Yes, another classic product that you’ve probably heard of. It makes my skin feel silky smooth and it does the job fantastically.

Contour and/or bronzer

If you’re quite new to makeup or feel overwhelmed with all of these steps – you can skip contour and bronzer altogether. They are not as important as blush and highlight, but they do give definition and warmth to the face. Many celebrate their wedding in the summer, so bronzer gives that nice sunkissed look.

If your face is cool toned, pick a cooler contour shade. If your face has warmth to it, a slightly warmer contour shade looks better. If you don’t know what I’m talking about, read my post about undertones.

*Anastasia Beverly Hills Contour Kit suits many skin tones and is a good choice. You can also use that for bronzing. What I personally use is *Benefit Hoola, which is quite warm, but it works for me.

where to apply contour bronzer blush and highlight

dark brown – contour
orange – bronzer
pink – blush
white – highlight

Bronzer can and should be a warm color and it can contain shimmer, whereas a contour shade should be matte. You should apply bronzer to the highest points of your face, where the sun naturally hits you. So apply bronzer to your cheekbones, tip of your nose, your temples and just a touch on your chin.

If I could choose anything for my wedding day, I would choose something like *Guerlain’s Terracotta Bronzer. I love a big luxury bronzer.

Cult makeup products that are worth the hype

Even in here, you can see the beautiful subtle glow on Anet’s cheekbones.

The bridal glow – the importance of blush and highlight

Ah, this is probably my favorite part of the makeup. It just brings the base to life! The right blush shade depends on your skin tone, but I think pink blush colors are quite universal and work really well on brides. If your skin is more on the warmer side and you like a sun kissed look, you might want to go for something peachy.


I usually use a blush that has some sheen or shimmer to it, just to keep the cheeks fresh and glowy. But if your skin is very textured, you might want to choose a matte blush.

Some of my favorite blushes are *Too Faced’s Sweethearts blush (comes in both pink and peach colors) and Zuii Organic’s blushes. Zuii’s Melon blush* is the perfect alternative to Orgasm blush with that nice pink/peachy shimmer.

An affordable option is *Milani’s Baked Blush. The shade Luminoso is quite universal and works on many skintypes, but there are many colors available.

highlighting points on face
Where to highlight.


Ah, highlight. I have one product that I use for every bride and that is highlight. But not just any highlight! I think for bridal makeup, a cool slightly pink color is most flattering, at least for fair skintones. There is just some magic to it. It finishes off the makeup. When you have the right good quality product, it just blends on the skin perfectly and just glistens.

If there ever was a bridal makeup highlighter, *Becca’s Prismatic Amethyst Highlighter would be it. It’s such a perfect shade, just like the one I like to use on brides.

However, if you are more tanned and olive, you might want to choose a warmer highlighter. Another favorite highlighter of mine is *MAC Mineralize Skinfinish, Soft & Gentle, which has more of those bronzed warm shades. I use the shade Soft & Gentle, which is gilded peach bronze and works on my skin.



Helpful posts:
Glowy skin makeup tutorial
How to highlight your face
Undertones & makeup – are you cool, warm or neutral?

Bridal eye makeup & brows

Eye makeup is probably the hardest part for most. And that is the part that I really encourage you to work on. Watch youtube videos, look for tutorials, learn to work with your eye shape and find a style that works for you. That said, it doesn’t have to be that complicated. A simple look works for most eye shapes: one shimmery color across the lid and some shadowing in the crease or a bit higher depending on your eye shape. If you have deep set or hooded eyes, my tutorials might be helpful for you.


A super important product to remember, is an eyeshadow primer. It makes all the difference. It keeps your eyeshadow on the whole day and night, it makes the eyeshadows more vibrant and it also evens out the skintone a little (considering you pick one that has some pigment to it).

My holy grail eyeshadow primer is *Urban Decay Primer Potion. The original one is great, but I would also recommend the Eden one, if you want it to even out the color of your lid. Most of us probably have some discoloration or some veins showing through on the lid as well.


When it comes to eyeshadows, I’m not as picky. I like *the Naked palettes and their quality, but I also often use *NYX Eyeshadow Palettes.

For Anet I used NYX Perfect Filter palettes in the shade Golden Hour (brown, golden colors) and Marine Layer (purple and pink shades). Anet’s eye makeup was a bit different, since she wanted to have some purple on her eyes. I loved how it turned out. This is probably my favorite bridal makeup I’ve done.

hooded and deep set eyes eyeshadow


When it comes to eyeliners and pencils, we probably all have our own favorite products. In my makeup style I rarely do a visible line on the eyes. I love a smoked out, soft line. That can be achieved with just eyeshadow, so you don’t necessarily need another product for this. Also, the liner doesn’t have to be black – it can also be brown or slightly purple for example. To line your eyes using eyeshadow, just wet a detailing brush and line your eyes using that. A classic pencil can also be smudged out nicely and it gives a nice soft look.

I have quite a specific black eye pencil I use and that’s Alima Pure’s Ink Pencil*. My eyes are quite sensitive and I have found that it works for me. If you prefer a nice clean black line, the best eyeliner I’ve tried is mellow cosmetics eyeliner*.


The same goes for mascaras – you probably know best what type of mascara works for you. You might want to choose either a waterproof mascara or something that can be rinsed with warm water. A good idea is *Sensai’s 38 mascara. Another affordable find is *Maybelline’s Snapscara, which can be removed with warm water. I also like *Essence’s mascaras*.


False lashes are a great idea for bridal makeup. They lift up the eyes and finish off the eye makeup nicely. False lashes can be a struggle, so what I would suggest are falsies, that have a very thin lash strip or just get single lashes. Single lashes are the easiest to apply and they also look very natural.

My favorite false lashes are from *Eylure and their single lashes are also what I like to use on brides.

Anet actually had lash extensions, which is another great idea for a wedding.

Helpful posts:
How to – makeup for deep set and hooded eyes
Makeup basics – easy eyeshadow (for almond-shaped eyes)
Smokey bronze eyes tutorial
More tutorials


I realize that I’m repeating myself by saying this, but brows are also important. But they are also the easy part. I think that for most people, enhancing the natural shape of their brows is the best way. And just applying a bit of definition and color to the brows.

If you are lost in the eyebrow world, get your brows done on a professional. Tint them and get them waxed. After that, you have a nice shape and color and it’s easier to apply makeup to them.

My favorite brow product is the mad4eyebrow Natural brow filler, which is unfortunately a bit hard to get. Besides that, I love a thin brow pencil that I can use to imitate brow hairs. My favorite brow pen is *Jane Iredale’s Brow pencil, but there are similar from *Anastasia and *NYX. I also like brow definers that have this angled shape to them like Zuii Organic’s Eyebrow Definer*. That product is actually super easy to use and that was the product that made me fall in love with brows in the first place.

If your hairs tend to not stay in line, use brow gel. My favorite brow gel is *Essence’s brow gel.

I used mad4eyebrow Natural Brow Filler on Anet and she actually ended up buying that product for herself as well.

Bridal lip makeup – best lipsticks and glosses

A rosy nude lip color is a classic choice for bridal makeup – and not just because it works for so many looks, but also for its convenience. A nude lip color looks more natural when it wears off and it’s easy to reapply. And when it comes to reapplying – lipstick is something you should have with you (along with blotting papers), so that you can fix your makeup during the day if needed.

Lip liner

Now even if you weren’t used to lip liners, I would strongly suggest to use a lip liner on your wedding day. It makes the lips look more polished and it makes lipstick application easier. Lip liner also keeps the lip makeup locked in it’s place. You want to choose a lip liner that is close to the lipstick shade you’re wearing.

There are many different affordable options for lip liners, but MAC’s lip pencils* are some of my favorites.

valentine's day makeup tutorial


Nude, slightly pink or rosy lipstick colors are universal and work for everybody. That is also the most convenient color, since it doesn’t look off, when it wears off. It’s easy to reapply and and suits all eye makeup colors.

One of my go-to lipsticks for brides are *IsaDora’s Twist-Up Gloss Sticks. Those are moisturizing, they feel comfortable on the lips and they give a nice shine. They are also super easy to apply, since they come in a pen form. There are some very nice nude colors (as well as colorful) available!

But when it comes to lipsticks, only sky is the limit. I think the key here isn’t to find the most long lasting lipstick (those are not usually that comfortable or forgiving on the lips), but to find something that feels nice on the lips and is nice to carry around. I’m all for luxury lipsticks and if you want to splurge a little,* Yves Saint Laurent’s Volupte Shine lipsticks are a great choice. I also love *Jane Iredale’s Triple Luxe lipsticks, because they feel like nothing on the lips yet they have great pigment.

For Anet, I used Zuii’s Nude lipliner and IsaDora’s Twist-Up Gloss Stick in the shade Milk ‘N Chocolate & Sugar Crush.

Helpful posts:
Bare & beautiful – IsaDora Twist-Up Gloss Lipstick swatches & review
The best lipstick I’ve ever tried?

+ A few more notes

As I said, keep your lipstick with you. You might also want to pack a concealer – just in case. If you end up crying and your nose starts to get red for example, you can tap on some of that concealer.

Oh – and one more thing. Keep blotting papers with you! They are the best way to refresh the makeup, since it’s better to soak off that excess oil, than to add more makeup (=powder) to the face. My holy grail blotting papers are these *Powdered Papers.

And if you’re reading this, because it’s your big day soon – congratulations and I wish you the best wedding day!

Photos of Anet’s wedding – Oka Morikawa


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