Makeup tips from my childhood makeup idol

makeup tips

makeup tips jane iredale gwen lipstick


When I was a kid I used to read this makeup guide book written by Raili Hulkkonen, a Finnish makeup artist. That book taught me the very first things about makeup and I remember being so excited about it. Makeup and beauty was truly interesting to me, even as a kid.

Raili has been on the industry already over 50 years and she’s very well known here. I have so much respect towards her and her work.

I never thought that one day I would learn makeup tricks from Raili herself, in person. But it just so happens that I have been lucky enough to participate already in two of her classes. The last one being yesterday, at Jane Iredale’s pr event.

I was super inspired after the event. I thought it would be fun to follow a makeup artist’s advice and do my makeup accordingly. So I created this very natural makeup look using some of the same products Raili used in her makeup demos. And obviously I wanted to share some makeup tips with you.

Who wouldn’t want to get makeup tips from a makeup artist, right?

makeup tips

Makeup tips from a makeup artist

  • Less is more, when it comes to foundation.
    It surprises me every time a makeup artist says that they usually do a very light base. Raili is not the first MUA to be horrified of the full-coverage trend. She said that it’s okay to let some skin show through. Not everything needs to be covered. So good news, everyone: we don’t have to look like perfect dolls.
  • Skip powder – or use it minimally.
    I tend to go a bit overboard with powder, I must admit. But even with oilier skin types, you should only powder the t-zone. No need to go all matte! Raili revealed that she might not even use powder for all of her clients. If you have dry skin, skip powder altogether. It’s true that a bit glowy skin looks more natural and alive.
  • Stick with the basics.
    When Raili did makeup on a model, she only used blush besides the foundation. We tend to get worried about all the latest makeup trends like contouring and highlighting, but forget that makeup doesn’t need to be that complicated. Learn to use blush and that’s all you need. I have to say I kinda agree with Raili, I think blush is a vital makeup product.
  • Beige kills.
    This is not a makeup tip per se, but I just had to include it here, because I found it so funny. Raili was all about red lipsticks and her opinion on nude lipsticks was that – well, apparently beige kills. Red is a classic I agree, but there is still a place in my heart for nude lipsticks. But if you’re just starting out with lipsticks, a red color is easier to pull off (you can always choose a lighter red, like a rose color for example).
  • To hide, draw attention to somewhere else.
    If you’re tired and want to hide your dark circles, instead of applying a ton of product on the thin skin around your eyes, try and emphasize your eyes by using eyeshadows. When you’re wearing eye makeup, the attention goes from your dark circles to your eyes. Same goes to aging and wrinkles. You don’t need to try and hide your skin with a thick foundation. You can draw the attention to your eyes and lips. Red lipstick is a great choice for older women as well – it draws the attention to your lips.
  • Keep it natural.
    Everything doesn’t have to be over the top. Makeup is also all about showcasing your natural beauty and everything doesn’t need to look so drawn on. For example eyebrows: they don’t have to be thick! You can just follow your natural brow shape and keep everything quite natural-looking.

Jane Iredale contour kit cool

I did my makeup today with these tricks in mind and I used mostly Jane Iredale products.

It felt quite liberating but also weird to wear my brows this natural. I’m so used to making them thicker.
I liked the lighter base, even though it’s not that long-lasting on my face (since the primer is so moisturizing). I loved the red lips. Iredale’s new lipstick formula is amazing and I have a feeling I will wear this red color a lot this season. If you haven’t already, go read my full review on the new Triple Luxe lipsticks here. Because these new lipsticks are good.

Products received as pr-samples

Products used

Jane Iredale Smooth Affair Facial Primer & Brightener
Jane Iredale Glow Time Full Coverage BB Cream, 5
Jane Iredale Great Shape Contour Kit, Cool
Jane Iredale Retractable Brow Pencil, Ash Blonde
Jane Iredale Triple Luxe Lipstick, Gwen

makeup tips


What is the best advice you’ve received from a makeup artist?



How long does it take for me to do my makeup?

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makeup blog charlotta eve

“How long does it take for you to do your makeup?” is a question I somehow get asked all the time. I didn’t even realize how frequently I answer to this question, until Risto pointed it out to me and said that I should do a post about it.

Actually, now that I think of it, I’m quite bad at answering that question. And usually Risto is quicker, when he says “As long as it’s possible. She uses all the time she has (for doing her makeup).”

And he’s not wrong. That answer is quite accurate. I do use as much time as I have to doing my makeup. To sum it up, I would say that I spend 1-2 hours doing my makeup daily.


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My ideal makeup time: 1,5 hours 

I would say that I can do my makeup in an hour, but it’s not ideal. I feel like I need a bit more time and that’s why the ideal time for me is 1,5 hours. There’s room for error, for sipping my coffee between blending and playing with colors. In an hour I wouldn’t necessarily try difficult looks. I would stick to my go-to products and go-to looks. But 1,5 hours? I can focus.

If I have somewhere to be, I make sure I have that much time in the morning. Even though I wouldn’t use it all for makeup, I would use the most. So to be perfectly accurate, the average time on those days is possibly somewhere around 70 to 80 minutes. The makeup you see in these photos took me about 70 minutes. But it included a lip color change, since I didn’t like the fist color I chose. See? It’s also about trial and error.

Two hours might sound excessive, but that is when I truly shine. Two hours is when I can do a difficult full-face glam look without stress. Whenever there is a party or I’m not in a hurry, I really really enjoy sitting at my makeup table and taking the time to do my makeup. No rush! Whenever there is a special occasion or a party, I make sure I have at least two hours to do my makeup. Now here’s possibly why Risto says I like to spend “all the time I have”. He knows that for parties, I start getting ready at 1 or 2 pm, when the party starts at 6. Okay, and I guess he’s seen me sitting at my makeup table daily… for hours.

makeup blog charlotta eve

Here are all the products I used to do this makeup. I’m currently testing a new foundation from IsaDora. It’s very thin and super matte. I wanted to wear something blue and gold, so I reached for my The Power of Makeup -palette since it was perfect for this look. I love that blue turquoise color with gold.

Primer, foundation, mascara, eyeliner & lip gloss are gifted. Links are adlinks.


Jane Iredale Smooth Affair primer
IsaDora Active all day wear make-up, Fair & Light
Catrice Liquid Camouflage Concealer, Porcelain
Maybelline Masterfix Baking Powder
Laura Mercier Transluscent Powder
Benefit Hoola Bronzer
KikoMilano Baked Blush, Gypsy Pink
MAC Mineralize Skinfinish, Soft & Gentle

mad4eyebrow Brow Filler, Blond
Holika Holika Wonder Drawing Skinny Eyebrow, 02
Urban Decay Primer Potion
NYX Glitter primer
NYX Jumbo Eye Pencil, Milk
The Power of Makeup Palette (NikkiexTooFaced)
KICKS Graceful Length Mascara
Ardell Demi Wispies lashes
Pretty by Flormar Ultimate Dipliner, Black

TIGI luxe lipgloss, superstar

blue gold eye makeup

A two hour masterpiece

Whenever I’m doing a makeup tutorial, it also takes time. 1,5-2 hours. I need to be extra careful with my application and I need to take photos in between. Good photos, might I add. It’s a process! Which is why I’m happy you like those tutorials. There’s so much work that goes into them. Not to talk about what happens on the computer afterwards.

Now keep in mind, I love makeup. It’s like painting. It’s where I get to be creative and try new things. It’s where I get to look into the mirror, highlight those beautiful cheekbones and say to myself: you’re looking fine. It’s my place. I like to start my day from there. Get inspired.

Usually. Because another thing I want to note is that I don’t do my makeup every day. I would say there are anywhere between 2-4 days in a week when I don’t wear makeup at all. I work from home so if I don’t have anywhere to go, I might lack motivation to do my makeup. Which is also why I like to take my time when I do decide to wear makeup.

At this point I’m just defending myself, but I can do a half hour or one hour makeup looks on clients and have done lots of those. One hour is enough for an evening look or even for a wedding makeup. But somehow when it comes to my own face – well, I need my peace.

Last, but not least. I would like to learn to do quick makeup sessions. Like thirty minutes, maybe? But I’m one of those no-in-between girls. It’s either no makeup or full-glam. During summer I did do a bit of those quick makeup looks, but it’s a struggle, as weird as it sounds! I also like quick makeup looks and tips (I’ve lost all my credibility at this point…), so maybe I will start working on that. I’ll put a timer and do as much as I can in that time.

Now, I’m very much interested to hear your answers to this:

How long does it take for you to do your makeup?

(I honestly have no clue.)

makeup blog charlotta eve