Sustainable style from nu-in

nu-in sustainable style fashion review

nu-in sustainable fashion casual style


I recently ordered a few things from a sustainable clothing brand called nu-in. What piqued my interest was their style of doing things: clothes, marketing, the site and transparency. Overall the clothes are quite simple and minimalistic with nice details.

Their price point is really reasonable, which is a nice surprise from a sustainable brand. Here’s some thoughts on nu-in and a little review of my order.

nu-in says that their mission is to create beautiful clothing that doesn’t cost the earth.
The shop is rated “Good” on the good on you app.

Sustainable style from nu-in – My order & experience

Ordering from *nu-in in my experience is easy. Their site is easy to navigate and both refunds and returns work without problems.

One of the things I appreciate in nu-in is that they don’t do sales as their business model. That is awesome, because that helps to minimize unnecessary shopping. Maybe I’m crazy, but I don’t mind to pay the normal price for something. Edit: right now they have sales, but they don’t profit from them and instead donate to Seaspiracy.

Another thing I really value is how easy it is to check the materials of the clothing. I feel like anything other than natural materials in shirts make me sweat like crazy. (I swear I’m not being picky, I actually notice the difference. I can’t be the only one?) So the t-shirts I bought are made from recycled cotton. The recycled material feels really nice: soft and durable.

I have so far done two orders on nu-in. At first the shorts I ordered didn’t fit. So I also know how their return works and that was also quick and easy.

It took a little over a week for my order to reach me (from Portugal to Finland).

nu-in sustainable fashion review my style

When it comes to nu-in’s sizing, it depends on the item. The cropped t-shirts are true to size (I chose XS), but the shorts were a bit tight. Actually, the size S was ridiculously tight in my thighs, so I now have the M size.

*Cropped short sleeve t-shirt (29,90€)
*High waist cycling shorts (59,90€)

Building my style with simple pieces

I’ve started to tone down my wardrobe and it’s been the best decision ever. My style now is casual yet stylish.

I love my high-waisted black pants: they go with everything. High-waisted has been my thing for longer now, so it only made sense to buy a few cropped tees. And I guess that these black biker shorts are my summer take on the black pants.

nu-in sustainable fashion - review & my style
Sustainable style from nu-in.

When it comes to fashion, I think it’s important to learn learn what feels and looks on you. I like comfortable clothes; I rarely wear anything too tight. Another important aspect is colors. Just like I do with my makeup, I think of what colors suit me. I’ve decided that at least white, orange red, electric blue and light colors compliment me.

The light blue t-shirt was a bit of a gamble, but I figured it would be a nice contrast on my warm tones; freckles, my hair and my (fake) tan. I was right and I love how fresh it looks!

black biker shorts outfit


Finally, I want to say that the most sustainable thing you can do is to wear and use what you have. Or look for a second hand alternative at first (my favorite store is Zadaa!). But if I’m gonna buy new, and the reality is that I do from time to time, I like that I have a better option.


Are you familiar with nu-in?


Sustainable swimwear brands from Europe & Halla Halla review

There’s surprisingly many sustainable swimwear brands. For this post I chose the most interesting eco swimwear brands from Europe (though they ship worldwide).

I try to shop second hand most of the time, but when it comes to swimwear, I want to buy new. Luckily there is the option of shopping ecological and ethical brands. My new bikinis I bought from Halla Halla, which is a sustainable swimwear brand from Finland. The bikinis feel amazingly soft (even though they are made from a recycled fabric made from ocean waste!) and they feel more comfortable than my old ones.

So even if you are shopping sustainable – you don’t have to give up on the quality or experience.

sustainable swimwear brands europe

Sustainable swimwear brands from Europe

I listed the best sustainable European swimwear brands. (Mostly because I live in Finland and ordering elsewhere doesn’t make sense. But as I mentioned, they ship worldwide.)

The brands that I chose for this list are sustainable in a way that they:

  • use recycled fabrics (most common are Econyl & Repreve – made from plastic waste collected from the oceans)
  • are ethically made, meaning fair working conditions for workers
  • use eco-friendly packaging, either biodegradable or recycled materials

Information sources: the brands’ sites &  Good On You app

Let’s get to the brands – of course I have to start with the Finnish companies I love.

HallaxHalla   + mini review

Colorful pieces with a lot of options. There’s different kinds of tops, bottoms and one pieces. Most of the pieces are reversible so you get 2 in 1!

The swimwear I bought (what you see in the photos) is made with Econyl, a fabric that is made from the plastics gathered from the oceans. Now that I’ve been wearing these and know how absolutely fantastic the fabric feels, I chose other brands that use Econyl on this list as well.

You can choose your booty coverage in the bottoms. My other bottom is in full-coverage and the other cheeky. I was nervous that the cheeky bottom would be too revealing, but it actually looks and feels awesome.  The tops are so comfortable, I’ve been wearing them as bras.

When it comes to Halla Halla sizing, these run quite small/tight. I’m usually a size S. I’m fine with size S in tops (the other I got in S and other in M), but I chose M in bottoms.

I’ve been eyeing this brand for a few years and I really like how they go on about their business. They have a unique style that separates them from other brands. I love that they use different sized models. Halla Halla has also done some really interesting blogger collaborations (and I dream of working with them as well).

Finnish company, products made in Bali.

Shop HallaxHalla

Lilja The Label

Cute pieces that are a bit more casual when it comes to colors. Earthy vibes. Their swimwear is made with recycled fabrics such as Econyl and RPET.

Finnish company. Products made in Bali.

Shop Lilja The Label



Luxurious, quite minimalistic and sexy. I find most of the pieces small, meaning little coverage. Then again there are also the swimsuits and some pieces with a bit more coverage.

Finnish company. Made in Bali.

Shop Asuyama

all Sisters

One word to describe this brand: stylish. At first glance their swimwear looks simple, but they do have some details like a fun cut or a nice color. If you’re looking for something basic, yet very stylish, check them out. They use recycled fabrics.

Rated on the Good On You app: Good

Made in Spain.

Shop allSisters



Earthy tones and pretty prints. Makes me think of a jungle! Fabrics made with Econyl.

Swiss brand, made in Portugal.

Shop Julienne


Colorful and stylish. Some pieces have a vintage style to them. All pieces are made from Econyl.

Shipped from Netherlands, made in Italy & Portugal.

Shop Bower Swimwear


Reset Priority

From classic pieces to different colors and designs. Big selection. Reset Priority uses responsible, recycled and durable fabrics such as Econyl and X-tra Life Lycra.

Manufactured in Italy and Spain.

Shop Reset Priority

sustainable swimwear brands from europe / halla halla review

Save The Wave

Classic and stylish pieces. Different colors available, but no prints. Made from Econyl.

Netherland based, made in Bali.

Shop Save The Wave

Ohoy Swimwear

Scandinavian brand. Earthy tones and simple styles. I really like their bikini top, that is a longer style. They have quite a small collection, but there’s also some pretty ones in sale.

Made in Portugal and Sri Lanka. Shipped from a European warehouse.

Shop Ohoy Swim



Hopefully this post can help you choose sustainable brand when shopping for swimwear! Let me know if I missed a brand, or if you would like to see more posts like this in the future.


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