jane iredale gwen lipstick

This year I most definitely wanted to choose my ultimate favorite products of the year AKA the best beauty products of the year. I already did a post about my favorite skincare products here, so today it’s time for the makeup category.

These makeup products were my ultimate favorites last year. I use most of them daily and they are also the products I’m likely to travel with.

best makeup of the year


best makeup of the year lily lolo mineral makeup foundation catrice liquid camouflage concealer tony moly smooth primer

TonyMoly Silky Smooth Balm*
This primer smooths all my pores and texture and makes my skin silky soft. I love to use this with liquid foundations. It also makes my foundation last longer so if I need my makeup to last from early morning until late at night, I choose this one. The packaging is not the most convenient, but it’s fun and pretty.

Catrice Liquid Camouflage Concealer*
I was so surprised to find an affordable concealer like this that I actually liked. Especially as I was so hooked on the NARS RCC. As the name suggests the concealer is very high coverage and more on the thick-side. The longevity is great. This concealer I have been using all year long and I have a feeling I will be buying it in the future as well.

Blog post here

lily lolo foundation catrice concealer tony moly primer

Lily Lolo Mineral Foundation, Popcorn*
I got some Lily Lolo products at the end of the year, but I immediately knew I had found gold. I honestly think Lily Lolo’s mineral base is the best mineral foundation I have tried. It’s just so soft, easily blendable and it lasts well. And it’s very affordable! I love to use mineral makeup, because it actually has some skincare benefits as well.

Blog post here

essence princess lash mascara

essence Lash Princess Mascara*
My lashes are very small and they need a lot of volume and definition. Essence’s mascaras practically cost nothing, yet they are awesome. I think this one is so far my favorite from essence’s mascaras. It’s funny, because I usually prefer rubber wands.

mad4eyebrows natural brow filler jane iredale brow pen best brow products

mad4eyebrow The Natural Brow Filler
I can’t imagine life without this weird brow product. It’s a mineral powder with lots and lots of fibres – meaning it’s great at giving volume and definition. And it lasts really well. I buy mine from @kosmetologianu in Helsinki.

Blog post here

Jane Iredale Retractable Brow Pencil, Ash Blonde*
To make my brows perfect, I finish them off by drawing brow strokes with a thin brow pencil like this. I can also sharpen any lines easily with this. I love that the product comes with a spoolie brush.

jane iredale triple luxe gwen lipstick

Jane Iredale Triple Luxe Lipstick*
When it comes to the best lipstick consistency, Jane Iredale takes the crown with their new Triple Lux lipsticks. It just feels invisible on the lips, the color payoff is great and the packaging is luxurious. I have two shades and I used a lighter rosy shade (Rose) all throughout the summer. At the end of the year I got this beautiful classic red color, Gwen.

Blog post here

bobbi brown lux eyeshadows

Bobbi Brown Lux Eye Shadows: Heat Ray & High Octane*
To me, these are luxury. They spark joy in me (#konmari, right?) just when I look at them. I also think these two shades are very versatile. The golden Heat Ray is great for every day looks, whereas the purple High Octane one is made for smokey eyes and parties. And what’s best about these is that they can be applied with a finger. Actually, they work best that way. I also sometimes wear them on top of each other and have gotten lots of compliments on my eye shadow.

Blog post here

best makeup of the year charlotta eve blog

What is your favorite makeup product of last year?

*Adlinks. Most of the products are pr-samples.
P.S. How lucky am I for being able to test new products and find new favorites that way? I am so thankful for all the brands and companies I get to work with. I love this job.

The best brow product? – Mad4eyebrow natural brow filler

I was late to the eyebrow party, but once I got there, there was no going back. Brows are such an important part of makeup. I have no idea how I went on with my life with full-face makeup, smokey eye and zero makeup product on my brows. And no, my brows are not one of those, which look awesome without makeup. I’m used to dyeing them regularly and I think a good example of my brows is when I hadn’t dyed them in a long time and someone asked me: “Where are your brows?”


I know that with makeup you always have your favorite products and those products are – at the moment – the best products in the world. And you feel like you could never change those products.

Until something new and even better comes along.

best brow product

Mad4eyebrow natural brow filler review

That recently happened with the new brow product I tried called Mad4eyebrow. I had zero expectations towards it. But it just so happens that it’s currently my favorite brow product, making it the best brow product ever. Right now, at least.

Mad4eyebrow brow product contains hundreds of tiny natural fibres combined with a fine mineral powder. Those fibres give the brows volume and they fill up the bald spots you may have on your brows. The product is available in 6 colors and it’s waterproof.

Here’s why I like it: It gives me very defined brows, while looking very natural. It fills up the bald spots I have on my brows and makes them look full and thick. It lasts well, and the color I use (Blond) is perfect. Not too cold nor too warm.

The only downside to the product is that since it’s in a loose powdery form with lots of small fibres, it’s a bit messy. When you’re using the product, you need to knock off the excess product from the wand, and it spreads on the table, it’s impossible to get it all back in the tube.

The wand itself might look clumsy, but it’s actually pretty easy to use. You can tilt the wand and use it’s pointy end for where you need a sharper line, and you can fill in the brow with the wider end. I usually carefully apply the product with the wand, but finish it off with my brow brush. That way I can get even cleaner lines and build up the product (and pick up the excess fibres from my desk, haha).

mad4eyebrow review

You can buy the product & find more info on

I think the pictures speak for themselves. My brows have not looked this good in a while. What do you think? Have you tried this product or something similar with fibres?

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