The best products from Madara


madara organic makeup soft glow foundation concealer review



The best products from Madara – one of my favorite natural beauty brands. In this post I have listed all the greatest products from Madara. They are something I use a lot, so you’ve probably seen me mention them here before.

Now is an awesome time to check these out, because Madara is having their crazy -40% sale day in Finland today.

The best products from Madara

You can shop the products at * (US), *Feelunique (UK), * (global shipping) and  * (FI).


Madara City CC-Cream
Madara’s CC-cream is bomb. In my Makeup Monday posts I used the product on every single person – that just goes to show how versatile the product is! Most importantly this tinted cram evens out your skin tone and gives you glow. It can be mixed with foundations to sheer them out or make them less matte. My go-to product as a sunscreen in Fall, Winter and Spring.

Read my full review

Iida wearing Madara’s City CC Cream in the shade Light Beige.

Madara Soft Glow Foundation
I’ve declared Madara’s Soft Glow as the best natural foundation. It has great coverage, smooth consistency that’s easy to blend and it lasts well. The foundation looks beautiful as itself on the skin, though I also like to mix a bit of CC-cream with it to make it a bit more glowy.

Madara Luminous Perfecting Concealer
The Luminous Perfecting Concealer is awesome. The creamy texture is easy to blend evenly and it doesn’t emphasize the fine lines around the eyes. It has a lot of pigment and reflects light nicely.

All in all Madara’s natural makeup products are amazing. In the video below I reviewed a bunch of other products from the brand.

Read my post and watch the video review on Madara makeup

madara soft glow foundation golden sand 50

Madara Face SPF 30
My favorite face sunscreen is Madara’s SPF30. I love how natural and glowy it looks. Since it’s a physical sunscreen, it lasts very well on my skin. This cream has some color to it, which makes it blend out perfectly on my skin while evening out the skin tone. Sometimes I mix this with a matte foundation to make it more glowy and creamy.

Read my full review

Check out Madara’s other *sun products as well. The weightless milk SPF 20 is my favorite for body.

madara masks best

Madara’s Face Masks

Madara is one of my favorite brands also when it comes to face masks. Detox, Peel & Smart masks are the top three for me. These treatments are quick to use (only 5 mins is enough!) and they are effective. If you’re not into purifying masks (AKA your skin is dry), check out the moisturizing SOS mask.

Read my review on Madara’s masks

Madara SOS Hydra Repair Serum
I love this serum, because it’s very lightweight yet hydrating. Not to mention the beautiful packaging. Perfect for those moments when your skin screams SOS. Moisturizing serums are crucial for your skin especially in the colder months. They give you the much needed hydration under your lotion.


Where to shop Madara:

* (US)
*Feelunique (UK)
* (global shipping)
* (FI)

What is your favorite product from Madara?

My entire makeup collection 2020

my makeup collection


272 products. That’s my entire makeup collection, laid out on the floor.

22 eyeshadow palettes.

95 base products, containing all the primers, foundations, powders, concealers, blushes, bronzers and highlights I have.

62 lip products.

… and more.

I realize that’s a lot of products for one person to use, but on the other hand, I’m a beauty blogger and makeup is my work. There’s also the collection part of it. Some people collect bags or shoes, I collect makeup. Many of the products have personal value to me and some I actually keep only for the sentimental value. And brands also send me pr-samples, so I haven’t bought everything myself.

I know that seeing all this makeup is crazy to some people, but I think I have a pretty good idea of what I own. I can tell you how these products work and in which situations I would wear them. Also, some of these products are years old, so my collection has grown slowly. Powder products, for example, tend to stay in good shape even after the promised expiration date.

I have showed my makeup vanity and how I organize my makeup in this post!

YSl Sequin Crush makeup
Wearing YSL Sequin Crush eyeshadows. And Clarins Natural Lip Perfector 05.


My entire makeup collection

But obviously, seeing all these products altogether like this was a bit of a shock to me too. It was the perfect opportunity to also organize and get rid of some stuff. I actually go through my collection quite often and I’m always gifting my friends and family with the products I no longer use or need. I showed you the “away” pile too at the end of this post. After those products I was left with about 250 products.

I wrote down all the products I have in excel and so I wanted to share the list here as well. I kept this post short, focusing on just showing my collection, but I did add links to some blog posts regarding the products.

I was inspired to do this post when I saw Fiia’s makeup stash. So thank you @makeupmafioso for the inspiration!

my makeup collection

Vita Liberata Beauty Blur Latte Light
beautyblender Opal Essence Primer
GOSH Primer Plus, Chameleon
Too Faced Hangover Primer
NYX High Glass, Sandy Glow

CC & BB Creams
Madara City CC, Medium  x2 – How to apply foundation – natural & flawless finish
Madara City CC, Light
Evolve Beauty Climate Veil
erborian BB Creme Nude, Nude
erborian BB Creme Nude, Clair
MIZON Snail Repair Blemish Balm, Sand Beige – BB-cream, foundation & sunscreen in one

YSL Touche Eclat All In One Glow, B30
YSL Touche Eclat Le Teint, BD30 – YSL Touche Eclat Le Teint Foundation review
Clarins Everlasting Youth Fluid, sand
Clarins Everlasting Foundation+, Sand – THE foundation for oily skin
beautyblender Bounce foundation, 3.30
Madara Skin Equal Foundation, 50 –  Madara’s organic makeup – natural beauty products you need to try!
Zuii Organic Lux Flora Luminescent Foundation, Driftwood
Estee Lauder Double Wear Light, 3.0 – Double Wear Light – the little sister of the cult classic
Bobbi Brown Skin Long-Wear Weightless Foundation, Warm Ivory
NYX  Total Control Drop Foundation, Buff – Super thin & lightweight makeup
boho liquid foundation, Porcelaine
boho liquid foundation, Sable
NYX Can’t Stop Won’t Stop Full Coverage Foundation, Nude
IsaDora Active all day wear make-up, Light Honey – IsaDora’s new surprisingly good foundation
IsaDora Active all day wear make-up, Warm beige
IsaDora Active all day wear make-up, Fair
Jane Iredale Glow Time Mineral BB Cream, 5

Mineral makeup
Pandhy’s Loose Mineral Foundation, Sandra
Alima Pure Satin Matte Foundation, Beige 2
Lily Lolo Mineral Foundation, Popcorn – Effortless makeup with Lily Lolo
Lily Lolo Mineral Foundation samples in different shades  – 10 samples all in total

NARS Soft Matte Concealer, Custard – How to conceal dark circles
NARS Radiant Creamy Concealer, Vanilla
NARS Radiant Creamy Concealer, Cannelle
Madara The Concealer, Vanilla
NYX Can’t Stop Won’t Stop Concealer, Natural
NYX Can’t Stop Won’t Stop Concealer, Vanilla
Everyday Minerals concealer, Multi-tasking
boho Natural Concealer, Orange
boho Natural Concealer, Jaune

Laura Mercier Transluscent Powder – Powdering trick for dry skin
Innisfree no-sebum mineral powder
Maybelline master fix Baking+Brightening Powder
GOSH Waterproof Setting Powder
Bella Pierre Banana Setting Powder
elf Soft Luminance Powder
essence myskin perfector Loose Fixing Powder, Nude
Zuii Organic Flora Lux Finishing Powder

Face palettes
Jane Iredale Contour Kit, Cool
Lily Lolo Sculpt & Glow Contour Duo
Sleek Face Form Contouring Palette, Fair

Bronzers & contours
Boho Bronzer, Sunkissed Glow
Hoola Bronzer
Zuii Organic Bronzer, Sun – 5 days of makeup – Sun & Moon glow
Laritzy Cosmetics, Aloha

Kjaer Weis Cream Blush, Above and Beyond – Luxury makeup with Kjaer Weis
Alima Pure Luminous Shimmer Blush, Garnet
Kiko Milano Desert Dunes Baked Blush, Gypsy Pink
Lily Lolo Mineral Blush, Ooh La La
Madara Guilty Shades Eye & Cheek Multishadow, 64
Boho Blush, 7 Peach
Milani Baked Blush, Delizioso Pink
Jane Iredale PurePressed Blush, Mystique
Dr. PawPaw Outrageous, Orange Balm
Z-palette Zuii Organic blushes Peach, Grapefruit, Melon & Nectar – NARS Orgasm VS. Zuii Melon
Clarins Joli Blush, Cheeky Pink
Clarins Joli Blush, Cheeky Boum
Clarins Joli Blush, Cheeky Peach
Clarins Joli Blush, Cheeky Purple – Beauty products I was most impressed in 2019

Clarins Joli Blush Shades (01 Cheeky Baby, 02 Cheeky Pink, 03 Cheeky Rose, 04 Cheeky Purple, 05 Cheeky Boum, 07 cheeky peach)) swatches

Boho Highlighter, 2 Spring Glow
MAC Mineralize Skinfinish, Soft & Gentle – How long does it take for me to do my makeup?
Colourpop x Bitti Super Shock Cheek, Frosty
Bareminerals Bare Pro Glow, Joy
Laura Geller Dewdreamer Illuminating Drops, Ballerina
Maybelline master strobing stick, Nude Glow
Zuii Organic Flora Diamond Sparkle Blush, Raspberry
Zuii Organic Flora Diamond Sparkle Blush, Peach
Zuii Organic Flora Diamond Sparkle Blush, Berry – How to highlight your face
Zuii Organic Flora Diamond Sparkle Blush, Blossom
Zuii Organic Highlight, Moon
NYX High Glass Illuminating Powder, Moon glow
NYX High Glass Finishing Powder, Medium
Sleek Highlighter Palette, Solstice – Sleek Solstice Highlighting Palette review

Brow products
BBB London Ultra Slim Brow Definer, Indian Chocolate
delilah Brow Groom, Sable
Madara Brow Pomade, Smoky Blonde
Guerlain Brow Pencil, Blonde
Holika Holika Brow Pencil, Medium Brown
essence make me brow gel blonde x 2
Lily Lolo Brow Duo Medium – Brow tutorial using powder and pencil
Boho Brow Pencil 303
mad4eyebrow Natural Brow Filler, Blonde
Jane Iredale GreatShape Eyebrow Kit, Ash Blonde

Mascaras & false lashes 
Boho Mascara Jungle x 2
essence Bye Bye Panda Eyes! x 4 –  Cruelty free mascara favorite
Boho Mascara Gypsy
Smashbox Fanned Out Mascara

False lashes
Lyko Eyelashes 01
Lyko Eyelashes 02
Lyko Eyelashes 04
Eylure Lash Pro Individuals
Depend Maria lashes
Kiss Haute Couture Natural Premium Lashes
House Of Lashes Ethereal Lite x 2
House Of Lashes Iconic Lite
House of Lashes Demure Lite
essence Lash On Lash Off magnetic accent lashes
House of Lashes lash glue
Eylure lash glue

Elizabeth Arden HoneySuckle Lipstick on Lips
Elizebeth Arden Honeysuckle lipstick.


Lip liners
MAC Lip Pencil, Hip ‘N Happy
YSL The Lip Styler, Le Rouge
Lily Lolo Natural Lip Pencil, True Pink
Lily Lolo Natural Lip Pencil, Ruby Red
mellow cosmetics Lip Pencil, Aria
llamasqua Colouring Pencil, Raw
Colourpop Lippie Pencil, Boarding Pass
KICKS Lip Liner, Purple Spell
KICKS Lip Liner, Your Lips But Better
NYX Lipliner Pencil, Nectar
Lord & Berry Crayon Lipstick, intimacy
avril Le Lipstick Pencil, Vrai Rouge

Jane Iredale Triple Luxe Lipstick, Ellen – The best lipstick I’ve ever tried?
Jane Iredale Triple Luxe Lipstick, Gwen
Jane Iredale Triple Luxe Lipstick, Rose
YSL Tatouage Couture Matte Stain, 12
YSL Tatouage Couture Matte Stain, 2
YSL Tatouage Couture Matte Stain, 21
YSL Rouge Volupte Shine, 41YSL Vinyl Cream, 409
GOSH Velvet Touch Lipstick, Antique Rose
Elizabeth Arden Ceramide Lipstick, Honeysuckle
Kjaer Weis Lipstick, Amour Rouge – 6 x the best orange red lipstick
Smashbox  Always On Lipstick, Out Loud
Zuii Organic Lux Lipstick, Paris
Zuii Organic Lux Lipstick, Bridget
Zuii Organic Lux Lipstick, Mia
Zuii Organic Lux Lipstick, Coral Red
Zuii Organic Flora Lipstick, Siren
Zuii Organic Flora Lipstick, Classic Red – 6 x the best red lipstick
Clarins Joli Rouge Brilliant, Woodberry
Clarins Joli Rouge Velvet, Soft Berry
Clarins Joli Rouge Velvet, Plum
Clarins Joli Rouge Velvet, Pink Cranberry
Too Faced Melted Matte, Its Happening!
Colourpop Velvet Blur Lipstick, Oasis
Colourpop Velvet Blur Lipstick, Slow Dance
Colourpop Creme Lipstick, Bling Ring
Colourpop Creme Lipstick, It’s Faux
Colourpop x Bitti Ultra Blotted Lip, Juicy Drop
Colourpop x Bitti Ultra Blotted Lip, Holly Lolly
Colourpop x Bitti Ultra Blotted Lip, Chewholic
Rimmel Provocalips, Kiss Me You Fool
Rimmel Provocalips, Play With Fire
KICKS Lipstick, Cream Please
KICKS Lipstick, Just Kissed
KICKS Lipstick, Brick Lane
Lily Lolo Lipstick, Scarlet Red
Lily Lolo Lipstick, Desire
Boho Lipstick, 103 Groseille
Boho Lipstick, 204 Orchidee
Boho Lipstick, 406 Cassis
Pretty by Flormar Lipstick, Hot Brodeaux
Pretty by Flormar Lipstick, Burgundy

Lip glosses
YSL Vernis A Levres, 206
Lily Lolo Lipgloss, English Rose
Smith’s Cult Lip gloss, Hi-Speed Sonnet
Clarins Natural Lip Perfector, 06
Clarins Natural Lip Perfector, 17 – Everyday makeup from Clarins
Clarins Natural Lip Perfector, 08
Clarins Natural Lip Perfector, 05
Clarins Natural Lip Perfector, 19

bobbi brown lux eyeshadow heat ray high octane swatches
Bobbi Brown Luxe eyeshadows.

Eyeshadow palettes
Morphe 3502 Second Nature – Orange spring makeup tutorial
Colourpop x Bitti Candy Button
Flutter by colourpop
Urban Decay Vice 4 – Fall makeup tutorial using Vice4
Urban Decay Naked 3 – How to: makeup for deep set and hooded eyes using Naked3

Smashit glitter palette
essence the nude edition
Sleek  A New Day
Illamasqua Unveiled Artistry – How to: makeup for round deep set eyes
Lily Lolo Laid Bare
Too Faced Gingerbread Extra Spicy – Too Faced Gingerbread Extra Spicy Palette & makeup looks
Too Faced Semi-Sweet Chocolate Bar Palette – The ultimate makeup trick for deep set or hooded eyes
KICKS Eyeshadow Palette Limited edition
KICKS Marble Collection Limited Edition
NYX Ultimate Phoenix – Warm red makeup tutorial
NYX Off Tropic Hasta La Vista
NYX Perfect Filter Golden Hour
NYX Perfect Filter Marine Layers
Zuii Organic Romance Palette – This was the first ever pr-sample when I started blogging. I can never throw it out!
Zuii Organic Glamour Palette
Smith & Cult The Book of Eyes Noon Suite
Z-palette with depotted single shadows from Makeup Geek, Morphe & Zuii Organic

Single eyeshadows & pencils
Colourpop Super Shock Shadow, Flying Circus
Colourpop Super Shock Shadow, Like A Butterfly
Jane Iredale 24 Karat Gold Shimmer, Rose Gold
Jane Iredale 24 Karat Gold Shimmer Rose, Champagne
Bobbi Brown Luxe Eyeshadow, Heat Ray
Bobbi Brown Luxe Eyeshadow, High Octane
YSL Sequin Crush, 1 Legendary Gold – YSL Sequin Crush eyeshadows & 3 sparkly tutorials
YSL Sequin Crush, 8 Louder Blue
YSL Sequin Crush, 9 Bold Blue
NYX Ultra Pearl Mania, Baby Blue
KICKS Liquid Eyeshadow, Mesmerized
KICKS Liquid Eyeshadow, Hypnotized
KICKS Liquid Eyeshadow, Dazzled
Boho Creamy Eyeshadow, Pink Glow
Boho Creamy Eyeshadow, Copper Glow
Boho Jumbo Yeux, 01 Bronze
Boho Jumbo Yeux, 02 Taupe
Boho Jumbo Yeux, 03 Cuivre
Boho Eyeshadow, 214 Pivoine
Boho Eyeshadow, 104 Cafe
Boho Eyeshadow, 105 Cacao
Lily Lolo, Sticky Toffee
Illamasqua Iconic Chrome Pigment Paint, Provocative
Colourpop Metallic Liquid Liner, Bronze Touch
Urban Decay Heavy Metal Glitter Eyeliner, Distortion
NYX Jumbo Eye Pencil, Milk
NYX Jumbo Eye Pencil, Iced Mocha
elf white eye pencil
Lord & Berry Travel Black Liner

Eye primers
Urban Decay Primer Potion Eden
Urban Decay Primer Potion Original
NYX Glitter Primer – I actually use this for shimmery eyeshadows too, to really make them pop.

Lily Lolo Makeup Mist
Vita Liberata body blur
Grimas face paints
Fake blood
Skin glue
Face diamonds
Cosmetic glitters
Powdered papers
Sensai blotting papers

flower freckles makeup
Used NYX Phoenix palette, Smashbox Out Loud Lipstick & Grimas face paints, to name a few key products.


And finally, here is what I ended up removing from my collection: 20 products total.


There are just a few palettes I no longer use, some lip products and a dried out gel liner. The face contour kit I wanted to throw out, because I have a pretty similar one from Lily Lolo. I love those Clarins blushes (and kept all the other shades), but I don’t really use the lightest colors. Then there’s a few makeup pens I never use, a matte lipstick I don’t use and some old lipsticks. Oh – and the cream highlight I know will be perfect for my sister!

my vanity makeup table

Would you like to see reviews or tutorials on some particular product or products? Now you know exactly what I own. And since linking to every single review or post I have written about these products is impossible, you can always try searching this site with the product name.

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